SOSHIOTSUKI, winner of the Grand Prize at the 2025 LVMH Young Fashion Designers Prize, presented a runway show as a guest designer at Pitti Immagine Uomo 2026.

Following the LVMH Prize win and the announcement of its participation at Pitti, the brand quickly rose to global attention. As its first runway presentation outside Japan, the show drew significant interest even before it took place. While maintaining its distinctive style that blends Japanese sensibilities with Italian suiting culture from the 1980s and 1990s, the collection pushed this interpretation further. This season explored a conceptual reversal of perspective, moving from Japan to Italy in what the designer described as a form of cultural reimportation.

Relaxed tailored set ups reminiscent of traditional Japanese attire, sashiko denim treated like art pieces, and leather blousons defined by rounded shoulders and a shaped waist all reflected Japanese aesthetics throughout the collection. At the same time, the show proposed a new form of formalwear, where the spacious beauty associated with wabi sabi resonated with the discipline of Western dress codes, resulting in a collection of strong visual impact.